Whether or not a good brief from a client is really invaluable to start a project, or even to set the boundaries for an offer.
In the not-so-distant past Ad Agencies made briefs for the client, so that the creatives would follow them. But with the rise of Digital Services, but freelancers and marketing managers with a small budget bypass a good brief all the way.
But it’s all changing now and what used to be done by accounts and actually
- Saves time in the long term
- Gives a near-perfect estimate on the final budget
- Takes some time
- Requires planning for the long term
- Requires experience on both sides