Agencies, Companies, Freelancing

Client Briefs

January 30, 2017

Whether or not a good brief from a client is really invaluable to start a project, or even to set the boundaries for an offer.

In the not-so-distant past Ad Agencies made briefs for the client, so that the creatives would follow them. But with the rise of Digital Services, but freelancers and marketing managers with a small budget bypass a good brief all the way.

But it’s all changing now and what used to be done by accounts and actually

Pros

  • Saves time in the long term
  • Gives a near-perfect estimate on the final budget

Cons

  • Takes some time
  • Requires planning for the long term
  • Requires experience on both sides